You would think that to be the ambassador of a prominent brand these days you’d be an expert on the mores of Netizens. Common sense suggests that such influencers, who virtually live on social media, would know what sits well and what’s intolerable among netizens in Indonesia. Common sense, however, is anything but common, says...

Came across a useful word and concept today that fits the times we are in, and has profound implications for companies and PR agencies handling crises: Permacrisis. The term was made word of the year by Collins Dictionary in 2022 because it “summed up quite succinctly how truly awful 2022 has been for so many...