Should corporate communications Professionals step up when website traffic is falling?
Website traffic worldwide is experiencing significant decline due to the rise of zero-click searches, where users receive answers directly on search engine results pages (SERPs) without visiting external websites. Key Disruptors
From Text to Context: How AI Is Changing the Way People Search for Information
It’s only a matter of time before most of us ditch traditional search engines for AI search providing instant answers. The evidence is clear, showing that in 2024 nearly 60% of Google searches end without a click.
