Generative Engine Optimization: Check In or Check Out
Each new days brings more evidence that AI, in the form of LLM search, will profoundly change the way people discover brands and now even in the way they make their purchases.
Need to trust employees more during crises, says internal communication expert
Many crises are played out over social media these days. When that happens, organizations find it very difficult to control the narrative of the polarized netizens, especially if it involves an emotional issue.
This is something that communication and measurement professionals should be looking forward to: AMEC has just released an update of the Barcelona Principles at its Global Summit in Vienna on June 10-12, 2025
